Marcus D Hiles: Customer Philosophy

marcus d hilesMarcus D Hiles started a business at the age of 28 with a unique strategy for creating value for his customers. Fast forward to today and you find a hugely successful property development business that has filled a gap in the market. Marcus D Hiles was able to anticipate the needs of customers by reading the trends, studying the demographics and working hard on a business that solved a modern day problem. Marcus has spoken about the growth of renters in today’s world but also the changing preferences of consumers for smaller less energy consuming places.

Most of the apartments designed for his developments reflect this way of thinking. For example; The apartments are the quality, size and scale of single family homes. The homes are designed to conserve energy, with additional window stripping, reflective techshield sheathing in the attic, dual pane low-e windows and the best cellulose sound and roof insulation that often exceeds R100 depth.

The standards exceed the requirement in the industry and ensure comfort in all weather conditions. Respect for the environment is also important to Marcus D Hiles. The goal is to conserve resources and to achieve this, staff are trained and other community efforts are pursued such as recycling programs.

The principles that guide the organisations founded by Marcus D Hiles are as follows.

Providing the best housing choices in the best locations at the lowest possible cost.

Creating great work environments and respecting each other. Embracing diversity and everything it can offer. Applying the highest standards with regards to construction, purchasing and customer service. Really working to create happy, excited customers who are always satisfied. Contributing positively to the surrounding environment and working closely with the neighbours on this. Importantly valuing profitability as this is required for all current and future success.

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